Redefining Staff Uniforms with Sustainable Apparel by Promofect
Project Overview
| Client | Central Amusement International Inc. (Operator of Luna Park, Coney Island) |
| Industry | Amusement & Entertainment |
| Location | Boonton, NJ / New York, NY |
| Scope | Sustainable staff uniform program |
| Products Delivered | Carbon-Free Performance Polos (annual orders of ~1,500 units) |
| Quantity | ~1,500 per preseason order + one-off fills during season |
| Use Case | Daily staff uniforms across multiple park departments |
| Branding Style |
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The Challenge
- Merchandise that captured its playful, iconic Coney Island identity.
- Durable apparel that worked both as staff uniforms and guest keepsakes.
- Seasonal refreshes to keep items exciting
- A logistics partner capable of managing both large orders and timely restocks
The Solution
With Promofect’s support, Luna Park now operates a professional merchandise program that enhances both the guest experience and staff presentation.
✔ Immediate Impact: Guests purchased branded apparel and souvenirs that doubled as keepsakes and marketing.
✔ Brand Consistency: Staff outfitted in polished, professional uniforms that aligned with the park’s image.
✔ Scalability: Seasonal collections kept merchandise fresh and encouraged repeat sales.
✔ Partnership Growth: Established a long-term relationship with Promofect for ongoing support and new product launches.
Customer Journey
- Inquiry: Central Amusement approached Promofect after inconsistent experiences with other vendors.
- First Project: Small patch-sewing job completed to exact specs, establishing trust.
- Seasonal Program: Scaled to bulk uniform production each preseason.
- Defect Challenge: Identified missing size labels during production and fixed without waste by hand-labeling and repackaging, while meeting the deadline.
- Ongoing Partnership: Program expanded to include flexible reprints, department-specific colors, and sustainable garment sourcing.
Results That Matter
Promofect transformed Luna Park’s uniform program into a reliable, sustainable, and professional system. Staff now wear sharp, consistent polos that balance professionalism with the playful spirit of an amusement park.
- Consistency: Every department outfitted in unified, polished uniforms.
- Sustainability: Thousands of polos delivered each year with reduced environmental impact.
- Flexibility: Quick turnarounds on special sizes and replacement needs.
Trust Built: Clear communication and in-house control ensured long-term reliability.
What makes our partnership with Central Amusement special is that our goals are aligned. We’re not just delivering uniforms, we’re working together to reduce waste and support the environment.
When challenges come up, we don’t just look for the fastest fix; we find the solution that makes sense for both sides. That’s real partnership.”
And the impact goes beyond business. On a personal visit to Luna Park with his own family, Eli saw firsthand the effect of these uniforms:
“The polos struck the perfect balance and were more professional than a t-shirt, yet light and fun for an amusement park. Seeing the staff looking sharp and organized made me proud, both as a supplier and as a parent enjoying the park with my kids.”
Specification and Product Details
| Garment | C-FREE® Performance Polo |
| Material | 100% recycled polyester pique (3.8 oz) |
| Features | Snag-resistant, moisture-wicking, UPF 50 protection, tag-free comfort |
| Construction | ClimeCo carbon-reduction verified |
| Decoration | Park logo embroidery and screen printing department-specific colors (please confirm placement zones) |
Looking for a uniform program that balances professionalism, sustainability, and flexibility?
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