B&H Photo Video Supports Creative Teams with Custom Merchandise by Promofect
Project Overview
The Challenge
At B&H, branded merchandise is not treated as giveaway material. It needs to match the standards of a brand that serves working professionals in photography, video, and production.
Different teams needed different items, often on short timelines. Some orders were large and straightforward. Others were highly specific, designed for a single event or department. Every order had to meet internal purchasing requirements for quality, documentation, and delivery accuracy. This made vendor selection critical. B&H needed a supplier that could handle variety without sacrificing consistency, and scale without losing control.
The Solution
Promofect supported B&H with a production model built around reliability and flexibility. Initial orders were produced in-house, allowing for tight control over embroidery and finishing. As projects expanded, Promofect also sourced custom items when standard products did not meet the brief.
This approach gave B&H access to both dependable core merchandise and custom-built items designed for specific use cases, all managed through a single partner.
Results That Matter
